The Suck Less JOB SEARCH BLOG
Do a Google search for Career Coach and you are going to get geo-targeted ads, local listings and some keyword stuff.
Now, do a google search for "Google Career Coach"...and this is what you get.
Ah, you get the insightful career guru and former Google Career coach, Jenny Blake.
What does this have to do with you? Well, read and watch Jenny's stuff. You need more life in your life and she is great at breaking out the process and having you want more of that. But, the real reason I want you to focus on this exercise is because you are a brand. You have a unique value and decision makers need to know it. They need to find you. You need to engage your digital hype funnel or Evergreen Brand Machine.
Adam, what are you talking about? I am talking about free press, free marketing, best jobs. I worked with a client that was all about her digital footprint. She wanted people to find her, Google her, marinate in her value....and chase her. Guess what?!!! It worked. Jobs came to her. She didn't chase jobs. As a matter of fact, C-Suite decision makers created jobs for her alone.
You need a strong digital footprint, a digital hype man. Kind of like Flava Flav but for your unique professional value/brand.
well, that sounds amazing but it seems daunting.
It is work, for sure. This is a constant process. There is no magic bullet but it's worth it. Your career deserves it and you deserve it. You don't want to chase jobs. You want jobs chasing you. Ignite your auto pilot. Let your digital footprint walk the right jobs to your front door. It can be done. The next time a decision maker Googles you unique value, how cool would it be if they found YOU?!
Let's talk shop and start building your legend.