I used Yahoo!, Safari and then I moved to Firefox. I wanted a search engine that could offer a better user experience. I looked at Google and bing! I tried both for a while but the more I drilled down to Google's core offerings the more I realized why so many people use it. I didn't see Google as a search engine; I saw it as a business solution. I used Google Docs, Cal, Drive, Hangouts... Before long I realized that I became hooked. The value that Google offers is too much for me to ignore. I'm all in.
Here's how this applies to your search...
When companies post jobs you can read it like this...We are interested in potentially hiring someone. Very few companies have a true need to hire for many of their roles. They post way more jobs than are mission critical to keep their business afloat. Companies are slower to pull the trigger on filling open jobs these days.
I want you to think about your search as turning want into NEED. If you understand what a company is trying to do and you can show them how to get there in a powerful way then you take that want to critical mass, job offer. The odds are that you can offer Google-like value, a value that redefines a role.
How do you do this? Do a little company research on Crunchbase.com or Hoovers.com. Ask 3 questions.
Who are your top 5 competitors?
Most companies can name two or three strong competitors but not the true field. If they don't know the answer you got 'em. You immediately offer value they need.
What do you offer in your product line that they don't?
I can't tell you how many times I have asked CEO's this question and they gave an answer that was a non answer. I ask every CEO I meet this question. A little opposition research and you can gain intelligence that make you look like you have the answer to drive their business.
What are your top 5 target clients?
If they know the market and they know their competitive advantage but can't penetrate the whales then they either have a product problem, a message problem or a sales process problem. You can fix these then you got a job offer.
These three questions are designed to create the case for why you are the only person for the job. You take the "it would be nice to have" mentality from the employer to "you really know our business and we need to get you on board."
The key to creating job offers for you and you alone is understanding the company, the market and asking the right questions. Smart questions create a swell of value. You can turn any interview into a strategy session...that means you are in control and showing value that will make the competition disappear.