I left the stage as the California Fashion Symposium was about to break from my keynote speech. There were a thousand copies of my book, "You Can Get a Job in Fashion", on a long table. I was rushed by a mob of moms, students and faculty. They liked my presentation; they wanted more. I was asked a few hundred times throughout the day when I would release a general job search book. That was 2008, right before everything went to hell.
Fast forward to 2011, job seekers wanted more. They wanted the best job of their career...many wanted a transition. I started testing out programs, formulas to help them transition into a new career. I started noticing some job seekers wanting an amplification; they wanted bigger jobs and titles. And then there were the people that just couldn't seem to land a job. After two years of testing a few things happened. I boiled down my most successful strategies into a job seeker program (http://www.sucklessjobsearch.com/job-search-ending-services.html) to help people get the jobs they really wanted and then something else happened.
I had a consult with a man named Jim. He was an affable and professional financial controller. But, he was panicked after being out of work for ten months. When we got to my fees you could hear him wince on the phone. I had spent the last year pricing my program lean and mean. I called competitors, understood what they were offering, added more value to my program and delivered pricing 40-80% less than their services. Still, Jim couldn't swing it. We talked about payment plans. We talked about less expensive options. He was trying to figure it out.
I felt Jim's pressure as I do all my clients and potential clients. I told Jim to forget about the fee and let's just get going. He didn't understand. I wanted to start the program...offer him value and get him a job. It was paying it forward. After bonding and resonating with Jim on the phone for an hour he rejected my offer to help him for free. This threw me. He didn't trust it because nobody offers anything for free unless it has no value. Sadly, overtime I tried to offer free help and I received the same recoil from job seekers.
In 2012 I had enough. If you won't take my help take a tool from me to end your search. I wrote The Suck Less Job Search knowing that I would give it away. This is my way of paying it forward and offering the Jim's of the world a unique tool to get the jobs they really want right now.
I have given this resource away to 1700+ colleges and universities. Today, I am 6 days away from letting a few million people know that they have a resource out there to end their search. That feels good. Support the cause: https://www.thunderclap.it/projects/46984-the-suck-less-job-search-book?locale=en